Shoppable Image Ads & Video introduced by Google
Google is on its way to make Showcase Shopping better with 2018-Holiday Season Special Shoppable Image & Video Ads.
Image Search greatly contributes to sales and advertisers are greatly benefitted with this. Most buyers today are habituated to see numbers of product images before they choose to buy them online or offline.
Get Better Exposure with Showcase Shopping Ads
Holiday Season is the time of the year which attracts most visitors and Google grabs this opportunity for advertisers to expand their sales. It has just rolled out new type of ad unit which allows advertisers to display shoppable images on the publisher’s websites. This is indeed great news for retail and brand marketers as they will be able to expand the footprint of video assets.
Just in case you are a newbie for showcase ads and thinking like “What is it?” here is your answer:
Showcase Ads are nothing but the multi-image shopping formats rolled out by Google in 2017. Whenever a user clicks on the ads, they are redirected to Google-hosted Landing Page featuring promotions, descriptions and select products from the advertiser’s product feeds.
As per Google, one-third holiday shoppers searched for images before shopping and this trend is rising. Google is hereby releasing Shoppable Image Ads to make shopping experience better for users.
Google has mentioned that “Over the next year, we will continue to roll out this experience to more publishers, as well as pilot a new surface like Google Image Search, where we also know shoppers go to look for inspiration.”
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